Take a moment and look around yourself, you’ll spot minimum 5 logos. We are surrounded by them. It would be a no brainer to say that apart from building brand value, a logo brings consumers closer to your brand. Surely, it is the visual representation of your brand identity. People out there recognize logos, they look at one and a brand image pops up in their minds within seconds, just like that! A logo should connect all the dots from brand, brand identity, and finally to its visual representation. Typography, colors and design all matter when it comes to logos.