Expert Branding Services

Well branding is “The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.”

Experience in an ever-changing field

With the rise of social media marketing, video marketing and the significance of branding online, it can be and has been argued it’s the Wild Wild West of marketing. Anything goes. Anyone who finds some sort of branding tactic that works is an expert simply for the fact that they found something that works.

Communication is communication… Marketing is marketing

Just because channels change and certain behaviors change, it doesn’t mean that fundamentals change. One of the aspects of communication that has fascinated me from the beginning is that communication research continues to abound, questions continue to lead to more questions… But the basic communication process remains the same.

It’s still about people and what they’re looking for. It’s still a transactional process. There’s still a sender and receiver of a message. The message still goes through a channel and is still distorted by noise. Though the channel changes, the sender and receiver change, the noise changes… The process remains.


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